Friday, 6 February 2009

On Beaubourg, bonnets and boobs


Going to/from/past the apartment over numerous months, it's struck me how many Bonneteries there are in the area. The one above is on rue Saint Martin just down from the apartment, and looks like it's been closed for a while, as has this one on rue de Montmorency (love that funky typeface)...

There are quite a few more within 1 minute of us. Many have closed, others are still thriving.

In my English-speaking naïveté, I just imagined that a Bonneterie was a hat shop (selling bonnets). It's not. It's... er, how can I say this? Oh, it's awfully embarrassing.. um... LADIES' UNDERWEAR! ESPECIALLY BRAS!

It turns out the 'bonnet' is actually 'cup', as in C cup, D, cup, etc. For some reason, our part of the Marais has (or had) a very high concentration of shops selling women's undergarments. Indeed it turns out that there were many workshops manufacturing them, although most if not all have now disappeared. The surviving shops have been there for donkey's years, reminding me of when I used to come to Paris in the late 80s (and they probably looked dated then). I think they probably cater to the ageing population of the area, as they're not really at the cutting edge of fashion (but hey, what do I know about knickers?).

Anyway, our female guests will probably be reassured that if they snap their elastic or the wire comes out of their push-up, the nearest boobmonger is just down the road.

Full marks to Maison Niego for the cool typeface and colour scheme on their shopfront (I'm less convinced by the window display)...

And here's my personal favourite, a shop sign from down rue de Monmorency. I think the place has now been transformed into a loft, but the sign gets my imagination racing...

2 commentaires:

OochyKoochy said...

arghhh. j'aurais fait la meêm erreur je crois.

suis-je anglais dans ma tête Jason ?

non, beaucoup très littéraire... man-in-the-moon...

OochyKoochy said...

it is supposed to be a problem or a burden :

1/ being English ?
2/ not being English ?

(btw, your captcha are really funny !!! ask an exorcist for your blogs or get help for Christ's sake !)