I must admit to not knowing much about Uniqlo apart from the fact that it has been called "the Japanese H&M", and frankly that didn't really make me want to learn more. The opening of the store on 1st October 2009 was a roadblock, with between 200 and 300 people queueing up daily over the first seven days to get in (how mad is that?), drawn by the lure of special opening offer and a suave advertising campaign feature French hipsters such as Mathieu Kassovitz (hasn't made a good film since La Haine in 1995), Sébastien Tellier (isn't half as cool as he thinks he is), Emmanuelle Seignier (possibly not loving being married to Roman Polanksi at the moment) and Hafsia Herzi (excellent 23 year-old actress you should look out for).
A month after opening, this have calmed down at Uniqlo. Slightly. Saturday afternoons there must be 'brisk' to say the least. It is, after all their only big store in the whole of mainland Europe. Usually we'd run a mile from this sort of place, but for once we braved the crowds and found the store to be bright, the staff cheery, and the clothes surprisingly good 'n' cheap!
There's a huge jeans section that's a lot less expensive than Levi's and has plenty of choice...
Plus, the store itself - it has to be said - is rather swish...
I managed to find myself a lovely hat to keep me warm this winter. The following photo is a testament to my joy (brace yourselves):
The store may not be right next to the Great Apartment, but it's not that far either. If you're nearby to see the big department stores, perhaps you should pop in and have a look?
Uniqlo is at 17 rue Scribe, just behind Opéra (here) and open every day except Sundays from 10am - 8pm (9pm Thursdays).
Let Uniqlo entertain your desktop with some cool silliness here! Or with some cool tilt-shift weather-related usefulness (as seen below) here!
STILL bored? Here's a little film of the latest art installation in the Uniqlo windows by Mona Kim. Similar installations are in place in the London and New York flagship stores until 15th November (via Le Journal des Vitrines).